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Tuesday, August 11, 2020
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Two Simple Steps to Putting Out a Newspaper
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Printing a newspaper each week is pretty simple. Our goal is to fill the paper with stories that are of interest to local readers. Our second goal each week is to pay for the paper. We contact advertisers and trade them increased outreach and marketability for their business, in exchange for the money necessary to run a newspaper.

While attempting to fill a paper with things that interest our readers, we recognize that everyone has different interests. We have gleaned over ten years of information from people who respond with input on their renewal notices. But there will still be some editorial judgement. For every opinion that we have too much sports, two people say, "Thanks for covering the sports so well!", and occassionaly someone still asks for more sports. We have shortened the sports coverage slightly.

History has lots of followers and we are grateful to have so talented an author and collector of history in our midst as Cheryl Huban.

People want more information about crime. Several weeks ago at a meeting I attended someone commented that, to paraphrase, ”Things were going to hell in a handbasket.” and, "We need to keep those people from moving in because of the increase in crime." I read the Pueblo County Sheriff's Report every week and haven’t noticed an uptick in crime in our community. Because readers like crime reports, I have, instead, widened my use of similar reports. I start locally and move outward, staying within Pueblo County.

As for advertising, business people stay in business by being wise with their money. Conversations we have with advertisers center around the cost of the ad versus the potential business those ads can bring in. Thus, I thought I would start the new year out with a little statistical information about newspapers.

Would you like to read the rest of this story? You can subscribe to the Greenhorn Valley View anywhere in Pueblo County for only $37.50/yr. Call (719) 676-3401 today!


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The Greenhorn Valley View is a weekly newspaper serving the communities of the Greenhorn Valley in Southern Colorado,
including Colorado City, Rye, San Isabel, Beulah and Hatchet Ranch.

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