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Thursday, September 24, 2020
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Viewpoint: Just When I Think I'm A Cynic
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Just when I get hard and cynical someone comes along and shows me how good people can be. I must admit I lean toward the dark side, as a rule. Just read the headlines of major newspapers, listen to television news broadcasts, and it is pretty easy to get the idea that mankind is filled with ugliness, hate, and ill-will toward all. Then I run into a person or two that shows me that all is not lost.

Carol Lombard is one of those people. I met Carol by telephone on an advertising cold call. I asked her to give marketing in our paper a try, which she did. This week we also did a story on her (see page 5). She is one of those people who has so much passion about relationships, and the needs of others, and service to her clients that it is contagious. I have actually spent a total of about 15 minutes with her face to face and, in that time, she crashed through my normal reserve and I dare say I consider her a friend.

And, for instance, the 87-year-old subscriber to the paper who hasnít been receiving her paper for several months. She is one of our subscribers who spends part of the year here and part of the year away, and she said that at her age her mind isnít as dependable as it once was and it was possible the mistake was hers. She added that if her subscribed paper doesn't arrive, she goes to the store and buys one. It took several tries to get the hiccup in the system figured out (in this case the hiccup included an error by me). Through that time she apologized continually for our failure to get her the newspaper and for all the times she was bothering us. She said she wouldnít bother us but, especially with COVID, she looked forward to the paper more than ever.

Then there was the customer in Mississippi who thought her subscription might be expired and she wanted to renew it. She asked if we still mailed a hard copy of the paper because she didnít want just an e-edition (which we also do). Again, despite being so far away, she couldnít have been nicer, kinder and more complimentary about the news that we provide about a place that used to be, and in many ways still is, home.

To read the article, subscribe to the Greenhorn Valley View. Just $37.50 per year for Pueblo County residents. Call 719=214-3509 today.


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The Greenhorn Valley View is a weekly newspaper serving the communities of the Greenhorn Valley in Southern Colorado,
including Colorado City, Rye, San Isabel, Beulah and Hatchet Ranch.

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